With Strategic, I developed the initial branding concept for an apartment building conversion in the heart of downtown Calgary. I was provided the building's name and renderings for what the interior would look like.
Using this information I created several logos, a pattern, a website, a welcome card and an original typeface for the branding.
Using this information I created several logos, a pattern, a website, a welcome card and an original typeface for the branding.
The final logo I presented had the connecting line tying it to the building's unique connection to the +15 and location. The Typeface was an original creation to be used for headings on the website and in marketing material. Connectivity, Movement and luxury were the major motifs throughout the project and I ensured those ideas were incorporated into every aspect of the concept.
