The goal was to rebrand the website of IBM’s quantum division. In order to do that, four motion graphics were created to be played at the top of each page. Along with those, I designed what the potential homepage would look like on a desktop. The design was influenced by Paul Rand’s work for IBM in the 1980s.
Concepts like entanglement and Qbits were the primary inspirations for this project. The science influenced everything down to the colours. For example: a black and white background with colourful shapes breaking in and out of a binary is akin to how quantum computing breaks the standard ones and zeroes of traditional computers.
