A series for Hey Jane, comprising of out-of-home, digital and experiential ads. The goal was to spread a message by cutting through the noise and getting right to the point. It uses both video and audio elements to evoke the ideas of the campaign
The out-of-home ads are looping videos of the text in the center with surrounding visual clutter moving around slightly. They would be found in high-traffic areas and around hospitals.
The digital ads are videos of the primary copy seen throughout the campaign appearing with a loud audible crowd that becomes quiet once the text is fully on screen.
For an experiential advertisement, there is a pop-up gallery in an urban environment playing similar sounds to digital ads. Visitors are provided noise-cancelling headphones to put on at any time to quiet
out the sound.
out the sound.